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KMID : 1020220130130010045
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Journal of Korean Society of Dental Hygiene
2013 Volume.13 No. 1 p.45 ~ p.60
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The effect of Korean dentist’s stereotyping on service behavioral intention toward North Korean refugees
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Kim Yu-Kyoung
Kim Yong-Beom
Noh Hyun-Jong
Myoung Hoon
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Abstract
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Objectives: The number of North Korean refugees is remarkably increasing nowadays and there are many social and cultural issues related to their settlements in Korea. Stereotyping of group is generally unique and has influences on emotions and behaviors. The aim of this study was to investigate the relationship among stereotyping, emotion and service behavior of South Korean dentist towards North Korean refugee.
Methods: Questionnaires for stereotyping, emotions and service behaviors were devised based on previous researches. Two-hundred and eighteen Korean dentists were randomly chosen and questionnaires were distributed. Correlation analysis, reliability analysis and primary component analysis were performed. Student t-test and one-way ANOVA were done to elucidate differences according to demographic factors. To examine the relationship among constructs, regression analysis was performed.
Results: Stereotyping, emotions, and service behaviors are significantly related each other construct. South Korean dentists` stereotyping and emotions toward North Korean refugees are significantly different from those toward South Korean but service behavioral intentions were not different according to any demographic factor.
Conclusions: The results imply that more contacts and education system are necessary to South Korean dentists to change their negative stereotyping and emotions toward North Korean refugees although their service behaviors are not affected at the moment.
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KEYWORD
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emotion, North Korean refugee, service behavioral intention, stereotyping
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